You have undoubtedly heard the phrase “Dress to Impress” before. You may have never given it a second thought, but let’s take a step back and examine how what we wear affects the world around us, especially business. As we explained in last week’s blog, “Make a Better First Impression and Increase Sales,” it takes somewhere around one second for a stranger to form an opinion about you, your employees, and your business. And according to several psychology studies, 55% of a stranger’s first impression is determined by physical appearance: clothes. So when we say Dress to Impress, we really mean it. How you and your employees dress directly affects your clients’ impression of you and your business.
What kind of message are your employees currently sending to clients and potential clients? If you think your company image could use a little boost, consider outfitting your employees in uniforms. Not only will uniforms help improve image, they will also help boost team spirit and morale, aid your branding efforts, and, cut costs and improve profitability.
- Team Spirit and Morale: A uniform makes employees feel like they are part of a team, helping to improve cohesiveness and morale. And when your employees are happy, they will work harder.
- Branding: A well-embellished uniform helps make your employees and your brand instantly recognizable. What delivery company wears brown shorts and brown shirts? UPS, of course! Whose employees wear khaki pants and a blue polo? That would have to be Best Buy. What company features green-aproned baristas? Starbucks, who else? And we could go on and on. Uniforms help distinguish your employees as professionals.
- Cut Costs: For starters, uniform rental is provided for a flat weekly fee and your service is flexible. You can add and subtract employees as needed for a minimal expense. If you choose to buy uniforms, you will have a large capital outlay each time you hire a new employee. But this is just the beginning. To find out more about how uniform rental can help your business save money, please read our previous blog post, “Cut Costs and Improve Company Image with Uniform Rental from Lord Baltimore.”
- Image: You will never stop potential clients from making snap decisions of your business based on their first impressions of your employees. You can, however, make a better first impression. This is where uniforms come into play.
Dress to Impress with Lord Baltimore Uniform Rental
Lord Baltimore will supply your business with uniform that will leave your workers looking like the professionals they are. We currently service Maryland, Washington DC, northern Virginia, Southern Pennsylvania, and Delaware.
With a strong commitment to customer service and a service guarantee to back it up, Lord Baltimore Uniform is your optimal choice for uniform supply. We are confident in our ability to provide you with service above and beyond uniform rental industry standards.
If you have any questions about how to Dress to Impress or to find out if Uniform Rental is the right choice for your business, please contact Joe Bateman at Lord Baltimore Uniform at 800-292-1224 or visit LordBaltimoreUniform.com. You can also follow Lord Baltimore on Facebook, Twitter, LinkedIn, and Google+.