As they say, the devil is in the details. So what do your customers or clients see when they walk into your restaurant, auto shop, or retail store? Are they blown away by your décor? Are they impressed with your employees? Or are they left wanting more?
The overall aesthetics of your business play a major role in customer satisfaction. You can have the best service in the world, but if the atmosphere isn’t up to par, your customers may not return. And in business, repeat customers are the name of the game. In fact, researchers at Harvard found that by increasing repeat visits by just 5%, profits can increase anywhere from 25 to 125%. So how can you ensure your customers keep coming back? How can you ensure your atmosphere matches your service?
Put Your Best Foot Forward with the Help of Lord Baltimore
For over forty years, Lord Baltimore has provided reliable, cost effective rental services throughout Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware. Lord Baltimore offers several solutions to help you improve the look and feel of your business, including uniform rental, towel rental, mop rental, floor mat rental, and so much more.
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We are an independently owned company that is confident in our ability to provide you with service above and beyond rental industry standards.
Aesthetics Play a Major Role in Business
The Atmosphere
Despite being told by our parents to never judge a book by its cover, that is exactly what we, as humans, do each and every day, especially when visiting a restaurant, auto shop, or retail store for the very first time. We take a step inside and immediately make a snap judge – form a first impression – about that business based on nothing more than its appearance.
It only takes an instance to make a first impression on a new customer, an impression that will last a lifetime. So what type of impression is your business giving?
Are your floors filthy from dirt, mud, and debris being tracked in by employees and customers? According to the International Sanitary Supply Association (ISSA), “80 percent of the dirt in buildings is tracked from the outside.” A floor mat can help cut down on such dirt and debris.
Your Employees
The way your employees look really does make a difference. It tells your customers a lot about your company. It tells your customers that you care about them. It tells your customers that you are willing to go the extra mile to provide top-notch service. And it tells your customers that yours is a business worth frequenting.
The solution: uniforms. Attractive, well-fitting uniforms give a unified public image, suggesting the efficiency and reliability of your organization by giving your employees that “look of confidence.”
To learn more about how Lord Baltimore can help improve your business, please contact Joe Bateman at 800-292-1224 or visit LordBaltimoreUniform.com. We also handle towel rental for gyms and salons; apron, towels, uniforms and mats for restaurants; and uniform, shop towel, fender cover and mat rental for manufacturing and automotive industries.
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