When it comes to successfully running a business, any business, it is important to establish a strong brand identity. People do not buy what you do, they buy who you are. This is the message author Simon Sinek tried to explain in his lecture “Start With Why: How Great Leaders Inspire Action.”
The Importance of Branding
“People don’t buy what you do, they buy why you do it,” said Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”
What Sinek means by this is that consumers do business with the companies they best relate with. For instance, people do not buy Apple products because Apple makes the best MP3 players and computers on the market. Lots of companies make great computers and MP3 players. However, Apple thrives in such a competitive market for one reason: Branding. People buy Apple products because of the way they present their company.
How strong is your brand identity?
How you present yourself and your business can, at times, be even more important than what you are selling. After all, unless you have invented a new product or service, there is probably another company or companies offering the exact same product or service as you. Branding is how you set yourself apart from your competitors.
How Uniform Rental can help
Uniforms are a part of the branding process and they work. Who wears brown shirts and brown pants? Whose employees wear uniforms emblazoned with golden arches? Got both of those pretty quickly, didn’t you?
By issuing uniforms to your employees that have embroidered or screen printed logos, you help to reinforce your brand by making it visible to the public. This is especially pertinent for companies who may have sales people or delivery drivers who are constantly out and about, creating a higher frequency of brand awareness.
To find out if Uniform Rental is the right choice for your business, please contact Joe Bateman at Lord Baltimore Uniform at 800-292-1224 or visit LordBaltimoreUniform.com. You can also follow Lord Baltimore on Facebook, Twitter, LinkedIn, and Google+.