“You accept a level of grossness in most gyms, but have a little respect,” said Dan Trink, C.S.C.S., strength coach and owner of Trink Fitness.
In an industry centered on looks, fitness centers have to make sure their employees look the part as well. We aren’t talking about physical fitness, but aesthetics. After all, with more than 32,150 gyms and fitness centers in the United States alone, there is more than a little competition in the industry. So it is important to demonstrate value to both current and potential members. This means not only offering the latest and greatest strength and cardio equipment and a plethora of fitness classes, but also world-class ambiance.
Uniforms Ensures Your Employees Look Their Best
A fitness center’s employees are the face of the business. These are the people that your members interact with on a daily basis. So it is important to make sure your employees look their best each and every day, and the best way to do this is to outfit them in clean, fresh uniforms. Additional benefits include:
- Uniforms instantly establish authority and let your members know who to turn to if they have a question or concern.
- 40.28% of people believe uniformed employees are more knowledgeable than those not in uniform, according to a 2000 UTSA sponsored a study conducted by J.D. Power and Associates.
- “[U]niform programs are a more effective marketing tool compared to several popular forms of advertising,” according to researcher Ashwini Poojary, author of “Are Uniforms an Effective Marketing Tool?”
- And More!
Interested in learning more about Uniform Purchase? Give Lord Baltimore a call at 410-558-3381 or toll free at (800)-292-1224 ext. 381. Store manager David Porter or any of his staff will be happy to assist you with any and all of your professional clothing needs.
Towel Rental Ensures Your Fitness Center Looks Its Best
“You accept a level of grossness in most gyms, but have a little respect,” said Dan Trink, C.S.C.S., strength coach and owner of Trink Fitness.
Nothing can send people running for the hills (we bet that’s a good cardio workout) quicker than a filthy gym. And the number one complaint most gym goers have is dirty equipment.
“I can’t describe the disgust I feel when I go on a machine or bench following another person and they don’t have the courtesy to wipe it down,” said blogger Jeff Gordon.
So how can you ensure your members clean up after themselves? Unfortunately, you can’t. But you can give them the proper tools to do so. This means Towel Rental, which is the most cost-effective way to provide your members with clean, fresh towels. There is no initial investment, there is no need to purchase towels, there is no need to purchase equipment, and there is no need to pay for any additional labor. Your towel rental service will handle everything, from pickup and delivery to laundering and repairs, for a flat, weekly fee.
Uniform Purchase and Towel Rental Services from Lord Baltimore
Fitness centers are designed to help you look your best, but who helps fitness centers and their employees look their best? Lord Baltimore, that’s who.
For over thirty years, Lord Baltimore has provided uniform and towel rental services throughout Washington DC, Delaware, Northern Virginia, Southern Pennsylvania, and Maryland. Our high level of customer service, coupled with our affordable prices has made us the go-to linen provider for fitness centers in the area. We offer our customers an alternative to the high volume corporate commercial laundries that are all too often big on volume but short on service.
To learn more about how Uniform Purchase and Towel Rental can help improve your fitness center, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit LordBaltimoreUniform.com. We also handle towel rental for gyms and salons; apron, towels, uniforms and mats for restaurants; and uniform, shop towel, fender cover and mat rental for manufacturing and automotive industries.
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