In business, knowledge, experience, and customer service are not all that matters. Image plays an important role in the way people perceive your business. What your employees wear can have a direct effect on your business. To prove our point, let’s look at two scenarios.
Scenario 1:
Oh no! You wake up one morning to find that your sewer line has backed up into your basement. You immediately call your local plumbing company. Within the hour a man in dirty jeans, a tattered white t-shirt and boots shows up to your door, tools in hand. You immediately form an opinion of this man and the company he represents.
What’s going through your mind?
You probably start to second guess your decision. Should you have called that other plumbing company? Is this guy even a professional plumber? You start to lose confidence in your choice.
Scenario 2:
Oh no! You wake up one morning to find that your sewer line has backed up into your basement. You immediately call your local plumbing company. Within the hour a man in a clean, freshly laundered uniform arrives, tools in hand. His company logo and name are emblazoned on his chest.
What’s going through your mind?
Odds are that you never second guess your decision, not even for a second. This man looks the part. He appears professional and thus you are put at ease. All is right in the world.
Uniforms Identify Employees as Capable and Professional
While the plumber in scenario 1 may be highly skilled and capable of rectifying the situation plaguing the home, his appearance gives the client a negative impression of both him and the company he represents. The plumber in scenario 2, meanwhile, looks like a professional. Because of this, he is perceived as a professional.
Remember, just because plumbing is a dirty job doesn’t mean a plumber can’t look his best.
Uniform Rental
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To find out if Uniform Rental is the right choice for your gym, spa, or fitness center, please contact Joe Bateman at Lord Baltimore Uniform at 800-292-1224 or visit LordBaltimoreUniform.com. You can also follow Lord Baltimore on Facebook, Twitter, LinkedIn, and Google+.