Can your outward appearance affect your business earnings? It can!
At Lord Baltimore Uniform Rental, we do more than just supply companies with the branded clothing they need for day-to-day work. We also help them create a ripple effect of positivity for their business. Quality uniforms and commercial uniform cleaning put forth a positive company image, helping them reach more customers than one might think at first. If you are a business owner or manager wondering how appearance impacts profit, read on.
The Importance of First Impressions
Human nature leads people to judge a person or a business by their first impression of it. This first judgment is so strong that it can be hard to overcome; in the business-to-customer relationship, a customer might never use that business’s services because of that initial impression. Word-of-mouth testimonies could lead others who haven’t ever tried the business’s services or products to follow suit.
A customer’s first impression could make or break a business interaction, which, practically speaking, lends you a lower profit. It is worth putting great care and thought into your company image.
Keeping up with the Competition
There is also the competition to think about. Your customers likely see many other competitors and are deciding on who to choose. Aside from the quality of your products and services, presentation is also paramount. Keep an eye on industry standards and what it means to be professional in the workplace.
How Appearance Impacts Profit
How does appearance impact profit? Customers in a given market will pay more for a product or service if they perceive that what they receive, for the dollars spent, is a better value. This is often judged by the total customer experience – not just the product or service itself. Part of that experience is the customer interface direct (employees spoken with) and indirect (seen or observed employees). If the product/service and all other aspects of the customer experience are viewed positively, then brand value is increased in the mind of the consumer. This often leads to repeat business and referral business, and positive word of mouth and possibly social media exposure.
How Can You Make the Best First Impression?
Companies can make the best first impression by training their employees in professionalism and issuing smart uniform rentals. Work uniforms have many benefits in themselves; see how Lord Baltimore Uniform Rental can help you put your best foot forward and earn a higher profit.
Trust Your Employee Uniforms to the Professionals at Lord Baltimore
For over forty years, Lord Baltimore has provided cost-effective uniform rental services throughout the East Coast, including Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware.
To learn more about how employee uniforms can help your business, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit LordBaltimoreUniform.com. We also handle uniform and mat rentals and purchases for restaurants. Additionally, we also sell and rent uniforms, shop towels, fender covers, and mats for the manufacturing and automotive industries.