Work uniforms build identity. Here’s how.
Our clothing identifies us in some way, and the same is true when it comes to professional workwear. How we dress at work not only tells people something about ourselves but also something about the company we work for. Below, we’ll discuss identity and work uniforms in all their facets. At Lord Baltimore Uniform Rental, we are here to help your Baltimore business make the best first impression.
The Identity of the Employee with Their Service
Employees at a company perform a service in that company. Customers interact with these employees within a business relationship, in which they know them professionally, as people who perform a service or sell a product. Employees identify themselves as service providers, and there is no clearer way to do this than through work uniforms. Work uniforms, complete with brand colors and company markings, immediately identify the employee as someone who can perform a specific service in a specific company.
Work Uniforms Identifying Employees to Customers
In some industries, it can be impossible to identify who works at a store or warehouse or service location other than through their appearance. Work uniforms as simple as a collared shirt with a business logo on it can be enough to help customers identify you immediately and get help.
The same applies when employees approach customers in their homes. If someone visits your house, a work uniform helps to show you that it is the serviceman you called earlier that day and not a random stranger. Work uniforms, along with a company vehicle, help to calm customers’ fears of stranger danger.
All in all, identity and work uniforms involve making an easier connection between the customer and the employee.
Employees Identifying with the Company through Uniforms
Customers not only identify employees with a company and service through work uniforms; employees also identify themselves with the company and service through what they wear. They feel like they are a part of a group with a purpose. They unify with that group and its mission. Work uniforms boost employee morale, especially when they are comfortable and fashionable. Let Lord Baltimore Uniform Rental help your company make the most of its work uniforms in Baltimore, Maryland!
Trust Your Employee Uniforms to the Professionals at Lord Baltimore
For over forty years, Lord Baltimore has provided cost-effective uniform rental services throughout the East Coast, including Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware.
To learn more about how employee uniforms can help your business, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit LordBaltimoreUniform.com. We also handle uniform and mat rentals and purchases for restaurants. Additionally, we also sell and rent uniforms, shop towels, fender covers, and mats for the manufacturing and automotive