Business logos complete a work uniform. Here’s why.
A work uniform might be made of the right material and have the right size and fit for the employee, but even then, it might not fully fulfill its role as a work uniform without a company logo. Whether embroidered or screen printed onto the uniform, a logo serves many purposes that help both employees and customers. Why have logos on work uniforms? We explain why below.
Present Your Company Professionally
If your employees face customers, then a uniform with a business logo on it will label your employees as representatives of your business. The customer will immediately associate the person as a professional, not only in the industry, but one working under a particular brand. A logo helps establish a service relationship.
Make Employees Identifiable to Customers
If all employees wore the same color of shirt, it would still be possible to mistake an employee for another customer or a customer for an employee. A business logo on the uniform makes it crystal clear who to ask for assistance at a store or another business site. It can be embarrassing to mistake a customer for an employee; proper work uniforms help avoid that!
Improve Employee Productivity and Safety
Employees benefit from having business logos on their uniforms, too. It helps them reach the people who need their help easier. After all, they want to be able to do their jobs well. Well-designed work uniforms overall help with employee productivity and safety. On our blog, you can read all about choosing the right fabrics and fits.
Create Brand Awareness
Meanwhile, business logos help business through the power of passive marketing. Visuals of your business name and logo in a physical form rather than a digital one will help your customers and any potential customers to remember your company. Physical cues generally stick longer in the brain than digital ones.
Improve Employee Unity and Morale
How else does it help your employees? When they are fashionable and comfortable, work uniforms in general unify the team and identify them with the company. Employees feel they are a part of a group that does meaningful work with the help of the right workwear, and the logo is the finishing touch.
Trust Your Employee Uniforms to the Professionals at Lord Baltimore
For over forty years, Lord Baltimore has provided cost-effective uniform rental services throughout the East Coast, including Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware.
To learn more about how employee uniforms can help your business, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit LordBaltimoreUniform.com. We also handle uniform and mat rentals and purchases for restaurants. Additionally, we also sell and rent uniforms, shop towels, fender covers, and mats for the manufacturing and automotive industries.